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Awards Entry
2014 Asia-pacific Conference The diversity management for advanced company JCI JAPAN Best Local Corporate Social Responsibility (CSR) Program

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Entry Information
Award Program: |
Category: |
NOM Information
National Organization: |
National President: | Kazuya Suzuki E-mail: mailto:secjjc@mrh.biglobe.ne.jp
LOM Information
Local Organization: |
President: |
President Email: | ikejun@p-hokkoh.co.jp

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Basic Information
Duration : | From 26 February to 22 November 2013
Staff : | 18
Sponsors : | Sapporo city office, Sapporo chamber of commerce, and 15 companies
Budget : | 20000USD
Profit / Loss : | None
In which UN MDG best fit (if apply): ?: |
Who is benefited ?: | 1.9 million Sapporo citizens, 67 thousands small business owners
Objective : | Objective 1 JCI Sapporo reduce the difference of work environment for male-female divide and handicapped, advance the improvement of working conditions. Objective 2 Companies and individuals change their attitudes to act the lead to improve their values.
Overview : | #1 The research of economic statement of Sapporo - Gross Product is marginal change. - The population will decrease after 2015. #2 The research of company statement of Sapporo - 95% companies employ only under 50 members - 66% women left work for pregnant #3 The research of LOM members - 161 members answered questioners #4 The research of Sapporo women - 100 women answered questioners #5 Holding a seminar on the issues and guideline of companies #6 Broadcasting on internet TV - 2000 people watched for 3 months #7 Holding a forum on the diversity of employers and their issues and guideline #8 The research on companies to practice the diversity of employers - We interviewed 7 companies in Hokkaido. #9 Balance Check Sheet - We made the sheet to check for the work and motivation of employers and work conditions by own.
Results : | For objective 1 We reported economic statements of Sapporo that we researched statistics and questionnaire results for participants. As result of questionnaire after seminar, we could change attitude of citizens. We reported our Future Company Project by internet TV including our seminar, forum and researches. These programs watched 2000 people for 4 months, and were able to change attitude of Sapporo citizens and managers. Participants tried the Balance Check Sheet produced by JCI Sapporo. As the questionnaire results, many Sapporo citizens could understand own balance of work - private and about work condition of company. For objective 2 At the forum, we hold the discussion by professionals and introduced case studies that the companies increase profit by employing the diversity of labors. Managers got the momentum to practice diversity management for company and improve work condition. We reported the focusses of diversity management for company, the participants understood the issues of individual and own company by using the Balance Check Sheet. Further, Sapporo will activate to be a company worked the diversity of labors. By a questionnaire results, 90% participants understood diversity management, including 30% participants already practiced diversity management, and 60% participants have willing to practice it.
Actions Taken : | 26th February: planning decision 15th March: meeting for seminar 23rd April: seminar for male-female divide on work condition 20th August: 1st press release 27th August: 2nd press release 3rd September: Forum on diversity management 28th October: account settlement and evaluation 30th October: Starting broadcasting our movies at internet TV Check it out now Future Company Project on Internet TV URL: http://j-leaders.tv/mk_project/
Recommendations : | About objective 1 #1 Citizens noted that they work to care own life and work balance. #2 Company managers noted that they service to Sapporo economy by using new labor force of women and handicapper. #3 Company managers noted that work condition is strong inequality. But we could not follow up the improvement of work condition. #4 Decreasing Our labor force, we create the environment that women who has not work will work hard. Therefore, Sapporo will activate and grow up. About objective 2 #1 We made the Balance Check Sheet. But we could not make the system of using it with regularity. To make such system, we needed to order the association of accountants.

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1 | Award Category criteria
Objectives, Planning, Finance and Execution
What were the objectives of this program? | Objective 1 JCI Sapporo reduce the difference of work environment for male-female divide and handicapped, advance the improvement of working conditions. Objective 2 Companies and individuals change their attitudes to act the lead to improve their values. Background - Shinzo Abe as president hopes to improve this issue including his policies . - Gross Product is marginal change. - The population will decrease after 2015 - 95% companies employ only under 50 members - 66% women left work for pregnant
How does this program align to the JCI Plan of Action? | #1 Application of Active Citizen Framework To survey the issues of Sapporo by statistics and interview for Sapporo city officer. To promote global compact and CSR, to provide opportunities to change positive by holding a seminar and a forum. To broadcast our project by internet TV, and measure to count the number of audiences. #2 Service to our community as solution provider To apply Active Citizen Framework, we filled a role of solution provider to promote improvement of the work condition for male-female divide and diversity management for company.
Was the budget an effective guide for the financial management of the project? | JCI Sapporo spent 2000USD for this project. We spent 1000USD for public relation by facebook, advertisement on newspaper and 10000 leaflets. We needed incentives to promote our program to join a lot of citizens. And we got commercial goods from a few national companies, and we gave them to participants. Supported Company Otsuka Pharmaceutical Co., Ltd, Naris Cosmetics Co., LTD. Sapporo Beer Co., Ltd, To give commercial goods, many women who do not join such event would change positive and joined our forum.
How does this project advance the JCI Mission and Vision? | JCI　MISSION All member changed positive to make better economy by understanding concrete numeric of economic statement. Through preparing seminar and forum, many member changed positive to make understood our movement for citizens. JCI　VISION Sapporo is the capital of Hokkaido, we cultivated young leaders. Young leaders create a global network by visiting many companies and discuss their managers.

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2 | Award Category criteria
Community Impact
How did the Local Organization measure community impact for this project? | Objective 1 Questionnaire with holding seminar and forum. Objective 2 Broadcasting our project by internet TV, and measurement of number of audiences.
Describe the actual community impact produced by this project. | Objective 1 Citizens understood male - female divide on work condition Awareness of work - life balance is 30% before seminar, after seminar was 100%. 70% participants will practice work - life balance. Objective 2 As result of broadcasting on internet TV, 2000citizens watched for 4 months and understand importance of increase own values. As general overview For the future, Sapporo will be population and labor force population decrease, we created the fundamentals using underlying labor force.

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3 | Award Category criteria
Alignment to One or More of the Ten Principles through Concrete Measures
Which of the ten principles of CSR did this project target? | PRINCIPLE 4: THE ELIMINATION OF ALL FORMS OF FORCED AND COMPULSORY LABOUR; PRINCIPLE 6: THE ELIMINATION OF DISCRIMINATION IN RESPECT OF EMPLOYMENT AND OCCUPATION.
How did this project contribute to the promotion or implementation of the ten principles of CSR? | PRINCIPLE 4: THE ELIMINATION OF ALL FORMS OF FORCED AND COMPULSORY LABOUR; # Holding a seminar on the issues and guideline of companies # Broadcasting on internet TV - 2000 people watched for 4 months PRINCIPLE 6: THE ELIMINATION OF DISCRIMINATION IN RESPECT OF EMPLOYMENT AND OCCUPATION. # Holding a forum on the diversity of employers and their issues and guideline # The research on companies to practice the diversity of employers - We interviewed 7 companies in Hokkaido. # Balance Check Sheet - We made the sheet to check for the work and motivation of employers and work conditions by own.

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4 | Award Category criteria
Results Achieved
Which objectives did this program achieve? | Objective 1 We reported economic statements of Sapporo researched statistics and questionnaire results for participants. As result of questionnaire after seminar, we could change attitude of citizens. We reported our Future Company Project by internet TV including our seminar, forum and researches. These programs watched 2000 people for 4 months, and were able to change attitude of Sapporo citizens and managers. As the questionnaire results, many Sapporo citizens could understand own balance of work - private and about work condition of company to use the Balance Check Sheet. Objective 2 At the forum, we hold the discussion by professionals and introduced case studies that the companies increase profit by employing the diversity of labors. Managers got the momentum to practice diversity management for company and improve work condition. We reported the focusses of diversity management for company, the participants understood the issues of individual and own company by using the Balance Check Sheet.Further, Sapporo will activate to be a company worked the diversity of labors. By a questionnaire results, 90% participants understood diversity management, including 30% participants already practiced diversity management, and 60% participants have willing to practice it.
What were the concrete results of the project? | About objective 1 #1 Citizens noted that they work to care own life and work balance. #2 Company managers noted that they service to Sapporo economy by using new labor force of women and handicapper. #3 Company managers noted that work condition is strong inequality. But we could not follow up the improvement of work condition. #4 Decreasing Our labor force, we create the environment that women who has not work will work hard. Therefore, Sapporo will activate and grow up. About objective 2 #1 We made the Balance Check Sheet. But we could not make the system of using it with regularity. To make such system, we needed to order the association of accountants.

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5 | Award Category criteria
Impact on Local Organization
How did the Local Organization benefit from running this project? | # Members of JCI Sapporo changed positive to make better economy by understanding concrete numeric of economic statement. # The company managed our members will grow up to service for Sapporo citizens as corporate social responsibility. # Sapporo city office and we corroborated not only community development, but also economic development. #Members are promoting to improve the work condition of their company for analyze by using the Balance Check Sheet. #To hold a event for woman, male members take care of male paticipants to setting a day care center for kids.
How did the program advance the JCI Mission? | All member changed positive to make better economy by understanding concrete numeric of economic statement. Through preparing seminar and forum, many member changed positive to make understood our movement for citizens.

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6 | Award Category criteria
Long-term Impact of the Program
What is the expected long-term impact of this project? | # In Sapporo, decreasing labor force population and economy is flat, this project will be able to make a breakthrough. # Gross product will be increase to improve the work condition for mothers and to be increase household income. # Labor who has psychiatric disease will decrease to balance own work and private life. # The budget of Sapporo city will restore fiscal health to decrease cost of social security.
What changes would you make to improve the results of this project? | About objective 1 #1 Citizens noted that they work to care own life and work balance. #2 Company managers noted that they service to Sapporo economy by using new labor force of women and handicapper. #3 Company managers noted that work condition is strong inequality. But we could not follow up the improvement of work condition. #4 Decreasing Our labor force, we create the environment that women who has not work will work hard. Therefore, Sapporo will activate and grow up. About objective 2 #1 We made the Balance Check Sheet. But we could not make the system of using it with regularity. To make such system, we needed to order the association of accountants.